STRATEGIC MARKETING MANAGEMENT Assignment Example | Topics and Well Written Essays - 2500 words

STRATEGIC MARKETING MANAGEMENT - Assignment Example In consideration to the importance of technology in our daily lives, the industry, I have selected for Marketing Research and Planning is ‘Education IT products’. The company that has been selected is Lenovo. Lenovo is a manufacturer of PCs, laptops, desktops and other computer accessories. The history of Lenovo dates back to 1980s (Lenovo Website). Lenovo is operating in UK as well and it is considered as one of the top manufacturers of notebooks in the UK market (Schofield, 2010). The annual report 2009/2010 of Lenovo has revealed that shares of company in the mature markets including UK have declined as compared to its shares in China. Therefore, in this report strategic management analysis of Lenovo has been done and a new product plan has been proposed based on chosen future growth strategy. 2.0 CORPORATE OBJECTIVES The mission statement of Lenovo has been given below: â€Å"Lenovo strives to be a new world company that makes award-winning PCs for our customers. We operate as a company uninhibited by walls or organizational structures using world-sourcing to harness the power of innovation across our global team. We design innovative and exciting products and services to meet our customers’ needs.†(Lenovo Website) As mentioned in the annual report 2009 of Lenovo, the future corporate objectives of Lenovo are given below (Lenovo Website, 2010): Focus on maintaining its growth momentum in its core PC business whereas, exploring new opportunities. Reducing costs and increasing operational efficiency is another corporate objective and to achieve this objective, company has announced a global resource restructuring plan. To expand leadership position in China and to improve profitability in China To return to profitability and maintain and grow shares in the mature markets like UK, US etc To ensure faster end-to-end management in the mature and emerging markets To simplify the business model for global commercial accounts To explore n ew opportunities in mobile interest by coming up new products and through Lenovo Mobile unit 3.0 MARKET OVERVIEW 3.1 Products The current products of Lenovo have been classified into three categories including Professional Grade products, Lifestyle products and Accessories. Professional Grade Lifestyle Accessories ThinkPad Laptops IdeaPad Laptops Monitors ThinkCentre Desktops IdeaCentre Desktops Batteries & Power ThinkStation Workstations Essential Laptop/Desktop Storage ThinkServer Systems All Accessories Source: Lenovo Website The following figure shows sales of Lenovo’s products in 2009 and 2010. Figure shows that notebook computers contribute to the major chunk of the sales with 58 percent and 63 percent in 2009 and 2010 respectively. Figure 1: Sales Analysis by Product, 2009 Source: Lenovo Annual Report 2009/2010 3.2 Target Markets The company has categorised its markets into three groups including China, Mature Markets and Emerging Markets. The Executive Headquarter of Lenovo is in Morrisville, USA whereas, the Principal Operations are in Morrisville (targeting mature markets), Beijing (targeting China) and

Stem Cell Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Stem Cell - Research Paper Example The paper tells that cells with the ability to divide constantly as well as distinguish and extend into numerous cells and tissues of various kinds are known as stem cells. They are ‘blank’ cells as they do not display any precise physiological predisposition. With the onset of appropriate conditions, in vitro or in vivo, stem cells develop into focused tissues and organs as they are self-sufficient and replicate by the process of cell division, indicating that stem cells are biological entities prevalent in multicellular organisms. As stem cells possess distinctive eminence and research embraces an immense assurance for the management and cure of critical and unbearable ailments like Alzheimer's disease, Parkinson's disease, cancer, diabetes and neurological as well as metabolic disorders, diseases related to hear, stroke, bone condition, osteoarthritis, rheumatoid arthritis, as well as conditions like multiple sclerosis. Stem cells could also be grown to become new tis sue for use in transplant medicine. Research is being carried out across the world to decipher the underlying genetic and biochemical facts triggering stem cell delineation to new cells capable of repairing distorted tissues and organs. Stem cells pave the way towards understanding of various diseases and syndromes. Stem cells are promising resources to test the drugs and agents. Stem cells are pluripotent, i.e. capable of replicating into similar kind of cells or they are capable of specializing into any other specific tissue. There are various categories of stem cells: Embryonic stem cells- They are procured from the interior cells of the blastocyst. Fetal stem cells- They are procured from the germ line tissues of aborted fetus. Umbilical cord stem cells- Blood of the umbilical cord encompasses stem cells similar to the cells present in the bone marrow. Placenta derivative stem cells- Source of enormous stem cells. Adult stem cells- Numerous adult tissues also possess stem cells. These stem cells are harvested to rectify ailments or cloning tissues, organs, animals or humans or they may be harvested for gene-line engineering. The gene-line engineering aims to function towards disease resistance and functional improvement. Induced pluripotent cells- Through nuclear programming scientists have transformed adult cells into stem cells. Nuclear programming alters the genes to behave like embryonic stem cells and thereby avert immune rejection, although adverse effects could not be documented so far. Amniotic fluid stem cells- Researchers have documented the presence of stem cells in amniotic fluid (Where do stem cells come from?; Stem cells: What they are and what they do?). Scientists are using stem cell lines derived from the single stem cell. They are devoid of genetic defects and could be stored as well as used for various research purposes to get regenerative medicines for damaged or degenerated tissues through gene manipulation technique which aids in gene rating